Customer Satisfaction

In today’s competitive environment, companies must work hard to retain customers and even harder to attract new ones. Repeat sales, combined with customer referrals, co-workers, and families, are critical to the success of any business.

That’s where we come in. At Irwin Broh Research, we don’t just measure customer satisfaction; we interpret the results and suggest concrete solutions to real problems. We survey hundreds of thousands of people per year to gauge their satisfaction with consumer durables and services. Each of our programs are custom-designed to provide actionable insights for your unique objectives. We can identify specific problems by product, dealer, or region, and provide reliable data to help evaluate performance. If there’s a way you can make your customers happier, we’ll find it.

Our multi-tiered approach

Satisfied customers are crucial for any business. We diagnose problems and find solutions through the following steps:

  • Interviewing your staff and customers to determine what factors affect customer satisfaction
  • Designing, testing and implementing surveys to capture targeted information
  • Reporting the results in a clear, concise format which highlights key data
  • Summary management reports
  • Dealer reports
  • Actionable surveys/problem notification reports
  • Personally reviewing the reports with you, interpreting the findings and making concrete recommendations for improving customer satisfaction


In keeping pace with the latest research trends, we now offer online interactive dashboard reporting. This innovate tool allows our clients a full picture of their data at a glance. From products and models to demographics, this user-friendly interface is regularly updated to provide clients with instant access to their most recent customer insights and the ability to track them over time.

Learn more about our Online Reporting Tool.

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Interested in getting customer satisfaction research done?

Contact Us