About Us

Get inside your customer’s head

Within the collective minds of your customers and prospects are the key insights which let you predict change and unlock purchase intent. Let us help you find them.

Since 1971, Irwin Broh Research has created deep, long-lasting relationships by learning and adapting to the individual needs of our clients. Over the past 45 years, we have conducted research projects across a wide array of categories. If you’re interested in researching a specific segment or vertical of your market, chances are we already know a great deal about it and can help you uncover the hidden drivers of your unique customer behaviors.

Our values

Irwin Broh Research believes quality work, strict confidentiality and flexibility create win-win relationships with our clients. We build mutually beneficial, long-lasting relationships (some we’ve had for more than 40 years) through respect, partnership and adapting to our customer’s needs. While our portfolio is diverse and includes some of the biggest brands in the world, Irwin Broh remains a tight-knit team grounded in our commitment to always providing best-in-class service to each and every client, regardless of size or industry. When you work with Irwin Broh Research, you get top-notch expertise, unmatched responsiveness and a trusted partner to help you through the process every step of the way.

Your results are your results

The value of your research is limitless. Don’t let others (i.e. your competitors) have access to it. From survey centers to the processing department to general research geniuses, the security and confidentiality of your results are among our top priorities.


We take our role as a market research company seriously and strive to provide clients with the highest level of quality and service. Our membership with the Council of American Survey Organization (CASRO) since 1984 is one of the many ways in which we show our commitment to the “Voice and Values” of the market research industry.

Members of our staff also belong to the following professional organizations:

  • American Marketing Association (AMA)
  • Marketing Research Association (MRA)
  • Qualitative Research Consultants Association (QCRA)

Interested in working with us?

Contact Us