Home Improvement Market Report
Are you interested in learning about the home improvement market? If so, this study may supply the information you've been searching for.
This 2001 market study provides information on home improvement projects completed during 2000 and planned for 2001. The study includes data on eight home improvement projects:
- Paint/wallpaper inside
- Remodel kitchen
- Replace windows
- Build addition
- Paint outside
- Remodel bathroom
- Finish basement
- Build deck
The following information for each home improvement project is included in the study results:
- If it was or will be a do-it-yourself project or done by a professional
- Satisfaction with the work done
- Whether the project planned for 2001 was or will be researched on the internet
- Demographics, including age, household income, education, occupation, household size, type of residence, city size, and geographic region
Study Highlights
- One out of 4 respondents painted or wallpapered inside their home in 2000; 38% plan to paint or wallpaper in 2001.
- Over 60% of respondents who replaced windows in 2000 hired a professional.
- Almost one-third of respondents who plan to remodel their kitchen in 2001 have researched or plan to research the project on the internet.
- Do-it-yourselfers are less likely than homeowners hiring a professional to research home improvement projects on the internet.
Results are based on a 70% response to a mail survey conducted in April 2001 among a nationally representative panel of households maintained by National Family Opinion.
The report is 194 pages. The price is $395.