Custom Research

We offer full-service, custom research capabilities including survey development, distribution, data collection, analysis and reporting.  When working with Irwin Broh Research, you have a dedicated team leading you through the process every step of the way. We understand when and how certain research methodologies can be most beneficial to you. We will design a research approach and questionnaire to best achieve your research objectives.


We use a variety of methodologies and techniques in conducting research. In keeping stride with the acceptance of online communication, the majority of our surveys today are conducted online; however, we still providing traditional methods on a case-by-case basis.

We use the following methodologies:

  • Web-based (mobile optimized)
  • Mail
  • Telephone
  • Face-to-Face (In-store, Mall Intercept, Etc.)
  • Alternative to Central Location Tests (CLTs) – Download PDF
  • Focus Groups

In-Depth Studies

We specialize in designing custom research approaches which deliver deep and meaningful insights to your business. Some of the types of studies we have conducted include:

  • Awareness and usage
  • Brand loyalty analysis
  • Business opportunity studies
  • Customer satisfaction
  • Customer retention analysis
  • Geographic data analysis
  • Market and competitive analysis
  • New product potential
  • New and defecting customer surveys
  • Price elasticity
  • Product concept research
  • Product design evaluation
  • Retail customer studies
  • Sales forecasting
  • Segmentation studies
  • Trade studies
  • Value analysis

Get in Touch

Interested in getting custom survey research done?

Contact Us