Irwin Broh Research has been conducting timely and useful marketing research for associations for over four decades. Our research has helped associations improve services for its members and be a source of reliable information for government relations, public affairs, marketing and advertising.
Below are some examples of projects we have completed for associations; maybe your association could benefit from similar marketing research.
- Objective: Collect information, such as market size and trends, to help identify the association as an authoritative source of market data
- Method/approach: Member and/or consumer surveys
- Results: Published as detailed reports and/or shared with media
Economic and Social Trends
- Objective: Measure impact of economic, social and lifestyle trends on specific industry
- Method/approach: Quarterly consumer survey
- Results: Released by the association quarterly and used to help identify potential factors affecting their industry
Market Evaluation and Opportunity
- Objective: Comprehensive market studies designed to provide market insight and identify opportunities for growth
- Method/approach: Could be consumer and/or B2B surveys
- Results: Serve as a a marketing tool for association members (small business owners) who benefit from this information but are unable to conduct the research themselves.
- Objective: Understand the opinions of both, exhibitors and attendees, with regard to trade shows
- Method/approach: Survey conducted among these groups to determine their attitudes towards show specifics such as show dates and, location.
- Results: Utilized by the association to improve and create future shows which deliver the best experience for exhibitors and attendees
Member Statistics and Needs
- Objective: Broad-scope survey to gauge opinions of the full range of membership benefits and association services OR narrower in scope, focusing on specific topics such as software used, employee benefits, etc.
- Method/approach: Survey conducted with associations’ members
- Results: Allow associations to best meet the needs of their membership to the fullest extent