About IB&A / Key Employees

Key Employees

Irwin Broh
Chairman of the Board. Irv has testified as an expert witness in court proceedings on the size, structure, and trends of the leisure time industry, and spoke on various aspects of the leisure market at conferences and seminars. He was a member of the Marketing Department faculty of De Paul University, and holds a BA in economics and an MBA in marketing from Indiana University.

David L. Waitz
President and CEO. Dave is responsible for overseeing the entire company's operations. He joined the firm in 1978, and has over 20 years of experience in designing, implementing, and analyzing research projects. He holds a Bachelor's degree in Marketing from the University of Illinois and an MBA from Loyola University.

Robert J. Rowe
Executive Vice President. Bob has been with the firm since 1988. He has over 20 years of experience in designing, implementing, and analyzing research projects and customer satisfaction programs for leisure durables. He is considered an authority in this field. He holds a Bachelor's degree in Marketing from the University of Wisconsin and an MBA from Marquette University. Before joining IB&A, Bob was the Market Research Manager at the Mercury Marine Division of Brunswick Corporation. In that capacity, he served for two years as chairman of the NMMA Statistics Committee.

Sybil Broh
Vice President and member of the Board of Directors. Sybil directs the qualitative research activities of the company. She has moderated and analyzed focus groups with consumers, professionals and business executives for more than 25 years, and was instrumental in establishing our O'Hare in Focus division in 1980. She is an active member of both the MRA and the QRCA. Sybil received both her Bachelors and Masters degrees from Northwestern University.

Thomas E. Jackowiak
Vice President. Tom has been with the firm since 1987. His responsibilities include management of the internal interviewing and data processing departments. In addition, Tom works with clients involved in publishing and other industries designing, executing, and managing research projects. Prior to joining IB&A, Tom had 16 years of marketing and operations experience in the international transportation industry. He holds a Bachelor's degree in Marketing from the University of Illinois.

Melissa Deluca
Senior Study Director. She has been with IB&A since 1992, and has experience in all aspects of study management including report preparation and presentation. Melissa has been moderating and analyzing focus groups for the past 4 years. She is a member of the Qualitative Research Consultants Association and Co-Chair of its Chicago Chapter. She holds a Bachelor's degree in Advertising from the University of Illinois.

Zohreh Shahneh
Senior Study Director. Zohreh has been with IB&A since 1988. She has experience in all aspects of study management including report preparation and presentation. Zohreh established and manages several ongoing customer satisfaction programs for leisure durable products. She is a Summa Cum Laude graduate of De Paul University with a Bachelors degree in both Marketing and Management.

Raleigh Sawyer
Associate Study Director at Irwin Broh & Associates. Raleigh has been with IB&A since 1999. Her study management responsibilities include questionnaire design, project implementation and supervision, tab spec design, data analysis, and report preparation. Raleigh had 10 years of actuarial experience prior to joining our firm. She holds a Bachelor's degree in Mathematics from the University of Wisconsin.

Renee Koons
Analyst. Renee has been with IB&A since 1999. Her study management responsibilities include questionnaire design, project implementation and supervision, tab spec design, data analysis, and report preparation. She holds a Bachelor's degree in Marketing from Bradley University.

Alex Pereczky
Manager of Information Technology. Alex joined IB&A in 1995. His responsibilities include management of the computer network and software, as well as supervision of the data processing department. Alex also is a study director on various projects. Before joining IB&A, Alex worked for 9 years at a local radio station, most recently as Continuity Director. He holds a BA in Mass Communications and an MBA from the University of Illinois Chicago.

Ron Malek
Data Processing Analyst. Ron joined IB&A in 1998. His responsibilities include all aspects of data processing. Ron has over 20 years experience in marketing research. He holds a BA from the University of Illinois Chicago.

Louis Cassuto
Controller. Lou joined IB&A in 1998. He is responsible for all aspects of accounting, finance, and office management. Lou has over 20 years experience working as a controller/comptroller. He holds a BA in Accounting from the Walton School of Commerce.