About IB&A / Key Employees

Who We Are

Irwin Broh & Associates (IB&A) is full-service marketing research firm located in Des Plaines, Illinois. We specialize in custom survey research, although we also conduct syndicated studies.

Since its founding in 1971, IB&A's principal business philosophy has been based upon a shared value system.

At Irwin Broh & Associates:

• Our top priority is to ensure the integrity of each project's processes, analysis, and findings, so our clients can confidently focus on guiding business operations and strategies.
  
  
• We are dedicated to creating strong, mutually rewarding long-term relationships by learning and adapting to the individual needs of our customers' businesses.
  
  
• We aggressively explore ways for our clients to gain strategic insights by maximizing the informational content of their data.

Our facilities include a data processing department and telephone interviewing center.

In addition, we have two divisions:

• O'Hare in Focus, a focus group center located near O'Hare Airport in Des Plaines, Illinois
  
  
• HealthFocus International, a research company specializing in the health and nutritional markets

Associations

Irwin Broh & Associates has been a member of the Counsel of American Survey Organizations (CASRO) since 1984. In addition, selective members of our staff belong to the following professional organizations:

• American Marketing Association (AMA)
• Marketing Research Association (MRA)
• Qualitative Research Consultants Association (QRCA)

Clients

IB&A has conducted research projects for many clients since being founded in 1971. We dedicate ourselves to creating deep, long-term relationships by learning and adapting to the individual needs of our customers' businesses. This dedication has lead to IB&A having worked with some clients for over 25 years.