We have conducted a consumer market measurement study of OPE purchases. This survey updates our 2000 market studies, except this year we increased the number of nationally
representative households surveyed to 30,000 from 20,000. Households surveyed were asked to
report their purchases of the following 7 OPE products:
- Walk-Behind Mowers
- Riding Mowers/Tractors
- String Trimmers
- Portable Yard Blowers
- Chain Saws
- Hedge Trimmers
- Lawn Edgers
For each product category information is provided for the past season (October 2000 - September 2001).
All data is shown separately by power type: Gas, Corded Electric and Battery powered.
- Estimated consumer purchases
- Brand shares
- Type of outlet
- Price paid
- Use of Internet for Information
- Demographics
A. Estimated Consumer Purchases
- Projection of total U.S. consumer purchases based on data reported by the sample. The projection is made by multiplying the percentage of sample households purchasing by the total number of U.S. households.
B. Brand Shares
- All brands with a share of 1% or more are shown. Brands with less than 1% share are combined in "other".
C. Type of Outlet
- Outdoor power dealer
- Department store
- Discount store
- Home center
- Hardware store
- Internet/on-line
- Other outlet
D. Price Paid
- The actual price is recorded. Appropriate categories are shown.
E. Use of Internet for Information
- Percent of purchasers who used the Internet to get information regarding the products is shownv
F. Demographics
- Geographic region - Can be customized to your sales regions
- Annual household income
- Age of male household head
- Age of female household head
- Education of male household head
- Education of female household head
- Occupation of male household head
- Occupation of female household head
- City size
- Type of residence and ownership
- Demographic profile
- Age of person most familiar with OPE
- Gender of person most familiar with OPE
- Internet access
Timing and Reports
The questionnaire was mailed October 2001. The reports are available immediately.
In addition to printed tabulations and charts of key data, subscribers can receive the date formatted on Excel worksheets so you can combine, analyze and graph data in your office.
Cost
The price of the first product category is $1,350, the price of the second product is $1,075, and the price of each additional product is $850.