Customer Database Management
Irwin Broh Research is experienced in managing customer databases. Your customer information is kept absolutely confidential. We offer a full range of database services, including:
- Sales tracking
- Customer analysis
- Merge/purge
- Address standardization
- Postal discount processing
- NCOA
- Custom database selections for targeted mailings
- Promotional mailing
- Tracking of coupon use
A great way to get key customer information is our warranty card design and data entry program. We insert a specially-designed warranty card into your product's packaging or literature. Then you sit back and let the valuable customer data and feedback flow in. Management reports provide info on everything from products and models to demographics and the information is maintained in a database to track changes over time.