A study conducted among an online panel of consumers, targeting those who maintain their own lawn.
The report contains summary charts and detailed results shown by gender, age, region, household income and previous ownership of OPE brands. The survey addresses:
- Ownership (ever)
- Quality perceptions
- Future purchase consideration
- Sources of information when researching/buying OPE
- Social media usage
- Demographics (age and gender of respondent, geographic region, annual household income, number in household, children under 18 in household, employment, occupation, own/rent, and highest level of education.)
Information for these 36 OPE brands is included in the report:
- Bad Boy
- Black & Decker
- Cub Cadet
- Dixie Chopper
- John Deere
- Weed Eater
- White Outdoors
- Yard Machine
The report is based on a survey conducted in November 2015.
For more information, including a detailed outline, and/or to purchase, please contact Irwin Broh Research.