Services / Methodologies / Types of studies conducted
Customer Database Management / Customer Satisfaction
MARCOM Omnibus / Syndicated Studies
O'Hare in Focus / HealthFocus International

Types Of Studies Conducted

Some of the studies Irwin Broh & Associates has conducted include:

  • Awareness and usage
  • Brand loyalty analysis
  • Business opportunity studies
  • Customer satisfaction
  • Customer retention analysis
  • Geographic data analysis
  • Market and competitive analysis
  • New product potential
  • New and defecting customer surveys
  • Price elasticity
  • Product concept research
  • Product design evaluation
  • Retail customer studies
  • Sales forecasting
  • Segmentation studies
  • Trade studies
  • Value analysis