Services / Methodologies / Types of studies conducted
Customer Database Management / Customer Satisfaction
MARCOM Omnibus / Syndicated Studies
O'Hare in Focus / HealthFocus International

MARCOM Omnibus

Our Proprietary Market Study

MARCOM (Market Composition Analysis) is our Omnibus study of consumer purchases and ownership. MARCOM is based on a national mail panel survey of 20,000-60,000 households conducted every January, April and October. The survey questionnaire is custom-formatted for each product or service surveyed. For any product or service we can survey all or a portion of the total household sample. MARCOM can be used as a Mini-Market survey and/or a screening for an in-depth market study.

• Mini-Market Study
  This provides information on market size, brand share, outlet type, price paid, product type, usage and demographic segmentation.
  
  
• Screening For Complete Study
  This is a COST EFFECTIVE screening method for finding a sample of buyers, owners or participants to be resurveyed in a detailed follow-up study.