| Services / Methodologies
/ Types of studies conducted
Customer Database Management / Customer
Satisfaction
MARCOM Omnibus / Syndicated
Studies
O'Hare in Focus / HealthFocus
International
 Customer
Database Management
Irwin Broh & Associates is experienced in managing customer databases.
Your customer information is kept absolutely confidential. We offer a
full range of database services, including:
- Sales tracking
- Customer analysis
- Merge/purge
- Address standardization
- Postal discount processing
- NCOA
- Custom database selections for targeted mailings
- Promotional mailing
- Tracking of coupon use
A commonly used way to acquire key information is through our complete
warranty card design and data entry program.
IB&A will design a warranty card sized to fit your product's packaging
or literature, with questions that provide valuable customer feedback.
Management reports showing customer information by product, model, territory
or other factors are provided. The information from the cards is maintained
in a database to track changes over time.
|
