Services / Methodologies / Types of studies conducted
Customer Database Management / Customer Satisfaction
MARCOM Omnibus / Syndicated Studies
O'Hare in Focus / HealthFocus International

Customer Satisfaction

In today's competitive environment, you have to work hard for all you customers, especially new ones. Repeat sales, combined with referrals these customers make to their friends, co-workers, and families are critical to the success of any business.

That's where we come in. At IB&A, we don't just measure customer satisfaction, we interpret the results to suggest concrete solutions to real problems. We survey hundreds of thousands of people per year to gauge their satisfaction with consumer durables and services, each program custom-designed to provide actionable information. We can identify specific problems by product, dealer, or region, and provide reliable data to help evaluate performance. Our multi-tiered approach includes:

• Determining factors that affect customer satisfaction through interviewing your staff and your customers.
• Designing, testing, and implementing surveys to capture targeted information.
• Reporting the results in a clear, concise format that highlights key data.
  • Summary management reports
  • Dealer reports
  • Actionable surveys/problem notification reports
• Personally reviewing the reports with you, interpreting the findings, and making recommendations for improving customer satisfaction.