MARCOM Omnibus
Our Proprietary Market Study
MARCOM (Market Composition Analysis) is our Omnibus study of consumer purchases and ownership. Omnibus comes from the Latin word for "everything." That is exactly what MARCOM tells you. Based on a national mail panel survey of 20,000-60,000 households conducted every January, April and October, the survey questionnaire is custom-formatted for each product or service surveyed. For any product or service we can survey all or a portion of the total household sample. MARCOM can be used as a Mini-Market survey and/or a screening for an in-depth market study.
- Mini-Market Study
This provides information on market size, brand share, outlet type, price paid, product type, usage and demographic segmentation. - Screening For Complete Study
This is a COST EFFECTIVE screening method for finding a sample of buyers, owners or participants to be resurveyed in a detailed follow-up study.